Profile
- Graphic designer with ten years marketing and market research experience
- Passion for design and willingness to go over and above to complete work on time
- Offered to continue my education in Design to alleviate production back-up for the business
- 5 years experience as HTML Email coder and designer
- Nominated by co-workers and chosen by SVP, Marketing for a ‘World Class’ award for work done during a communications crisis
Skills
| Adbobe Creative Suite (CS – CS5): | Adobe Lightroom | Microsoft Office |
| Dreamweaver | ||
| Photoshop | 3D – Repoussé | Packaging Design |
| Illustrator | Logo Design | |
| InDesign | HTML/CSS | |
| Acrobat | Email coding and marketing | Conversational Spanish |
Experience
FaustEffectsSeptember 2010 – Present
Freelance Graphic Designer | Owner
- Create pro bono and regular freelance projects for clients. Projects include print collateral for an entrepreneurial arm of a non-profit organization, Roca in Chelsea, Massachusetts
- Craft quality work which was validated by being chosen from several other designers for the Roca project
- Received high accolades for creating several preliminary designs and adapting to the clients needs for the final design
Fidelity InvestmentsMarch 2007 – Present
HTML Email and Web Page Coder and Designer
Initially hired as temporary Project Manager to help the business unit with their largest event of the year, The Executive Forum. At the end of the contract I was hired as a Senior Web Producer because of the attention to detail I displayed during the production of the event and my knowledge of HTML and CSS. Built relationships with print vendors, directed projects, and approved final production.
- Design and code HTML email communications that render correctly for all email clients
- Present designs and concepts to Clients and the Management for review, then turn those designs into properly rendered emails
- Tracked and reported on email and Web site metrics to senior management that helped in increasing head count which stimulated customer service and increased response time
- Maintain Intranet and Internet for company Web sites utilizing HTML, CSS, and Photoshop
- Responsible for quality assurance of finished work including the validation of Web forms and links
- Created logo and banner ad for Fidelity’s Retail division’s ‘Fast Start’ program validated by the response of the sales team and success of the program
Business Project Manager
- Coordinated multiple projects to ensure the success of Fidelity’s Executive Forum including:
- Creating Meeting Agenda
- Communicating with guest speakers
- Liaising with outside vendors to print signs and brochures
- Created PowerPoint templates and formatted presentation to template
The Boston GlobeJune 2006 – March 2007
Marketing Research Associate
Hired for a contract position to assist the Travel and Events departments with their advertising sales.
- Designed and trafficked Spec Ads for client resulting in successful placement of the ads in the newspaper
- Assessed client needs and created solution-driven sales presentations to convince and sell to client
- Processed, analyzed, and interpreted market data using market and industry trends to make recommendations an inform client
- Created and presented competitive assessments to colleague sand management
Procter & Gamble | GilletteJune 2001 – June 2006
Trade Research Assistant
- Created preliminary design concept that was ultimately used for Latin America World Cup razor packaging
- Approved artwork for test product instruction cards
- Assigned time-critical research analyses using SPSS Quanvert Database
- Assisted in reviewing qualitative and quantitative questionnaires to assure accuracy
- Developed and implemented procedure for ensuring confidentiality of new product delivery that saved the company approximately $90,000 the first year
- Developed procedure to track and process invoices more efficiently resulting in additional accuracy and timeliness
Education
- Master’s Certificate – Marketing Design
- MBA – Marketing
- Bachelor of Science – Business Management